Cookie policy

This site uses cookies and similar technologies to help pages work correctly and to understand how visitors use the site.

Essential cookies. Some cookies are required for basic site functionality, such as remembering that the mobile menu is open. The site does not work correctly without these.

Analytics and tag management. We use Google Tag Manager, including server-side tag management, to manage the tracking tools on this site. Through it we use Google Analytics 4 (GA4) to measure aggregate traffic and page performance, and may use Microsoft Clarity to record anonymized session behavior and generate heatmaps to help us improve site usability. These tools set cookies and, in the case of server-side tagging, some data is routed through our own tagging server before reaching Google. We track specific on-page events, such as phone/call button clicks, other button clicks, and form start/submit activity, to understand which pages and actions lead to enquiries. Data is used in aggregate to improve the site and is not used by us to build individual advertising profiles.

Third-party cookies. Embedded content such as the Google Maps widget on our Contact page, and the reCAPTCHA widget on our booking form, may set their own cookies, governed by Google's own privacy and cookie policies rather than ours.

Managing cookies. Most browsers let you block or delete cookies in their settings. Blocking cookies may affect how some parts of this site function, such as embedded maps or the booking form.

Changes to this policy. We may update this policy as our use of cookies and tracking tools changes, including if we add tools like Microsoft Clarity. Check back periodically for the current version.

Contact. Richmond Waxing Studio, 804 W Franklin St, Richmond, VA 23220, USA · appointment@waxingrichmondva.us · (804) 582-6970.